As Prosys continues to grow, I have found myself talking with a lot of consultants (and would-be consultants) about how they position themselves in the marketplace. I have always been a generalist with a broad range of skills that I can bring to the table, but I have learned recently that I need to settle in on a few key ones. At first this felt like pigeon-holing myself and potentially limiting my project opportunities. In fact, it has done the opposite. When your name comes up in conversations, I think people are better able to quickly define your value proposition as a consultant. If you have heard much about Prosys, you'll know that word-of-mouth is our primary growth strategy, so making sure that the message is crisp and easy to grasp is absolutely important.
All of that being said, I have not completely settled on those key things for myself yet. I am getting close though. Product prototyping for upstarts in the area is probably going to be one of them...
