About 3 weeks ago I had a great idea for my project paddlespot. Why not leverage Google RSS feeds on our website and combine it with our river level database?
The experience was simple, when readers came to our website they would see that latest web content about rivers, and next to it they would see the current flow, maybe a chart, and most importantly the SMS code to retrieve the flow on your mobile phone using paddlespot.
So I built a prototype...with the best of intentions.
One flaw in my analysis. Little did I realize that a large % of the news and content that comes up on the web regarding "rivers" unfortunately has to do with drownings and dead bodies being found...